<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[DirectToGrowth Co.]]></title><description><![CDATA[At DirectToGrowth Co., we help D2C brands turn their marketing into full-funnel growth engines that scale.]]></description><link>https://www.directtogrowthco.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 13 Oct 2026 17:33:29 GMT</lastBuildDate><atom:link href="https://www.directtogrowthco.co/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Join, Don't Apply: The Micro-Copy Audit for Creator Programs]]></title><description><![CDATA[Why 'Join' beats 'Apply', 'Program' beats 'Partnerships', and the exclusive offer must appear three times. A micro-copy audit for creator sign-up flows.]]></description><link>https://www.directtogrowthco.com/post/join-don-t-apply-the-micro-copy-audit-for-creator-programs</link><guid isPermaLink="false">6a59abbecb28250fe83c74a0</guid><pubDate>Fri, 17 Jul 2026 16:36:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_1a6b126f49ff43069fd9e84d4144fdc0~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[Your Retail Problem Isn't Demand. Prove It With the Sales Export You Already Have.]]></title><description><![CDATA[When a product underperforms in stores, everyone blames demand. A 7-step audit of the retailer sales export you already have usually proves it is execution.]]></description><link>https://www.directtogrowthco.com/post/your-retail-problem-isn-t-demand-prove-it-with-the-sales-export-you-already-have</link><guid isPermaLink="false">6a59aaee0ff39938e1cda4a9</guid><pubDate>Fri, 17 Jul 2026 16:36:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_91447d5f9a884f289166ca26600adcbf~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[The Two-Way-Door Framework for Marketplace Expansion]]></title><description><![CDATA[Test a new-country marketplace with zero logistics, zero tax registration and a built-in kill switch — then commit to infrastructure only when the data earns it.]]></description><link>https://www.directtogrowthco.com/post/the-two-way-door-framework-for-marketplace-expansion</link><guid isPermaLink="false">6a59a877d03244312ce5ec3b</guid><pubDate>Fri, 17 Jul 2026 16:36:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_77fe6f5a27084cf4ae172ac3b3a6a505~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[My AI Made 44 Changes in a Client's Ad Console Last Week. Here's the Supervision System.]]></title><description><![CDATA[Letting AI execute in a live ad account isn't the risk — doing it without change logs, keep bars and kill criteria is. The supervision system that makes it safe.]]></description><link>https://www.directtogrowthco.com/post/my-ai-made-44-changes-in-a-client-s-ad-console-last-week-here-s-the-supervision-system</link><guid isPermaLink="false">6a59a79acb28250fe83c6c6b</guid><pubDate>Fri, 17 Jul 2026 16:36:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_c9ed335c6dde4efa9fd3072948bac2f9~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[Stop Screenshotting ROAS. Start Watching Ad Spend as a % of Net Revenue.]]></title><description><![CDATA[ROAS ignores margin and returns. The one guardrail — ad spend as a % of net revenue — that flipped a DTC brand back to profit, and exactly how to build it.]]></description><link>https://www.directtogrowthco.com/post/stop-screenshotting-roas-start-watching-ad-spend-as-a-of-net-revenue</link><guid isPermaLink="false">6a59a76ad03244312ce5ea34</guid><pubDate>Fri, 17 Jul 2026 16:36:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_9d09337e3b2b4e769a123155331f5ea8~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[Your Site Is Optimized for Google and Invisible to AI]]></title><description><![CDATA[Classic SEO is done — but the AI-facing layer that decides what ChatGPT and Perplexity say about you often ships last or never. A practical GEO checklist.]]></description><link>https://www.directtogrowthco.com/post/your-site-is-optimized-for-google-and-invisible-to-ai</link><guid isPermaLink="false">6a59a6ae0ff39938e1cd9c2b</guid><pubDate>Fri, 17 Jul 2026 16:36:26 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_ff11eae3700d4241b2773574ec65cfb9~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[Signups Dropped 52%. The Dashboard Blamed Demand. The Raw Events Blamed a Migration.]]></title><description><![CDATA[When list growth collapsed and the dashboards blamed demand, the raw subscribe events revealed a botched tool migration. A list-growth forensics walkthrough.]]></description><link>https://www.directtogrowthco.com/post/signups-dropped-52-the-dashboard-blamed-demand-the-raw-events-blamed-a-migration</link><guid isPermaLink="false">6a59a63a38e05b9fea374023</guid><pubDate>Fri, 17 Jul 2026 16:36:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_38e6f8f952dc475ab5206ed365db4df6~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[The Best Google Ads Optimization I've Done This Year Was Deleting Things]]></title><description><![CDATA[Nonbrand CPA up ~50%, revenue down ~55% — fixed mostly by subtraction. The four leaks to audit in any Google Ads account before you add a single thing.]]></description><link>https://www.directtogrowthco.com/post/the-best-google-ads-optimization-i-ve-done-this-year-was-deleting-things</link><guid isPermaLink="false">6a59a57538e05b9fea373ea2</guid><pubDate>Fri, 17 Jul 2026 16:36:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_9c368d0d7cf64d029bf7fce4cf4fb425~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[Unlocking Growth: The Power of Marketing Attribution Strategies]]></title><description><![CDATA[Why Marketing Attribution Strategies Matter More Than Ever Marketing isn’t just about throwing ads out there and hoping for the best. It’s about precision. It’s about knowing exactly which channels, messages, and moments lead to conversions. Without a solid attribution strategy, you’re basically flying blind. Think about it: You run ads on social media, send emails, and invest in SEO. But which of these actually nudged a customer to buy? If you can’t answer that, you’re wasting money and...]]></description><link>https://www.directtogrowthco.com/post/exploring-the-best-marketing-attribution-models</link><guid isPermaLink="false">6920b0384380ae0a508d4f16</guid><pubDate>Fri, 21 Nov 2025 20:10:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_d1242e77f83f48078c9f450f190ee92d~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[Mastering Meta Ads: A Proven Strategy for D2C Growth]]></title><description><![CDATA[Meta Ads experts love to preach “go broad.” And don’t get me wrong—I’ve tested broad. I’ve deployed well over $10M on Meta as a D2C growth leader. I've tested stacked LALs, custom lists, and Shopify Audiences. You name it. But in the real world of D2C performance marketing—where CAC matters and scale isn’t just a buzzword—you need more than just good creative. You need structure. You need clean data and signals. Most of all, you need a funnel that doesn’t leak. If your product has a TAM of...]]></description><link>https://www.directtogrowthco.com/post/effective-marketing-measurement-key-to-startup-growth</link><guid isPermaLink="false">68c7417f9c95827cb9176ac0</guid><pubDate>Sun, 14 Sep 2025 22:28:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_d50ae0b13e344c6eb6f625b72f42b11d~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[How Incrementality Can Transform Your Marketing Approach]]></title><description><![CDATA[In today's fast-paced digital world, marketers are constantly seeking ways to improve their strategies. One concept that has gained traction in recent years is incrementality . This approach can significantly change how businesses view their marketing efforts. By focusing on what truly drives results, companies can optimize their campaigns and maximize their return on investment. Incrementality is all about understanding the true impact of your marketing activities. It helps you determine...]]></description><link>https://www.directtogrowthco.com/post/how-incrementality-can-transform-your-marketing-approach</link><guid isPermaLink="false">68c7417f9ca2af2aa23445b7</guid><pubDate>Sun, 14 Sep 2025 22:28:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_bcfa308b2f5a4d90964320dbab94f76b~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item><item><title><![CDATA[How I Structure Amazon Ad Accounts to Scale Profitably]]></title><description><![CDATA[Scaling on Amazon requires strategic structure. Effective campaign segmentation ensures growth is incremental, efficient, and profitable....]]></description><link>https://www.directtogrowthco.com/post/boost-your-startup-s-marketing-roi-with-data-driven-strategies</link><guid isPermaLink="false">68c741799ca2af2aa23445a1</guid><pubDate>Sun, 14 Sep 2025 22:28:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/14b5ed_e420daaddd084a228e37c581198425cd~mv2.webp/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>tom842557</dc:creator></item></channel></rss>